Why Can’t Dentists Accept Business Concepts?

What I want to address is what one doc said to one of our team members at our booth. When our team member asked the doc if he had heard about My Practice My Business, he said, “Oh yes, I’ve heard about MPMB, both good and bad.” Now I understand I might offend some people, truth always does. But my team member wanted to know what “bad” he has heard about our company, because he has only experienced happy clients and non-clients alike with his interactions. The “bad” the doc referred to when asked was that we teach “upselling” and he feels dentistry should not be “upsold.”

I was in hopes that he just didn’t like me. That would have been acceptable in my book. But when one of our colleagues openly admits, whether directly or indirectly, that they make business decisions that are not grounded in business, that really pisses me off. They spread that ignorance to others, and lead people into misinformative thought that costs dentists thousands of dollars in revenue each month.